Posted inEntertainment
Advertising Giant WPP’s Shares Plunge 18% As Economic Uncertainty, AI Threat Dim Forecasts
Shares in London-based advertising giant WPP plunged 18% on Wednesday, stoking broader anxiety about the state
Posted inEntertainment
Amazon Ads & Roku Set Landmark Pact Giving Brands Access To 80% Of Connected-TV Households
In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that
Posted inEntertainment
Byron Allen Reaches Settlement With McDonald’s In Lawsuit Claiming Racial Ad Bias
Byron Allen‘s Entertainment Studios and The Weather Group have reached a settlement with McDonald’s in a
Posted inEntertainment
YouTube TV Bucks The Pay-TV Trend, Growing By Disrupting – But Not Everyone “Enjoys The Zen”
In just eight years, and in a landscape defined by cord-cutting and decline, YouTube TV has
Posted inEntertainment
VideoAmp Stakes Claim As True Nielsen Alternative At Upfront Event
VideoAmp, the measurement firm intent on dislodging Nielsen from its longtime perch as the default viewership