Disney+ Ad Tier Boosts Overseas Revenue
'Bluey' BBC Studios

Disney+ Ad Tier Boosts Overseas Revenue


Disney‘s revenues in Europe, the Middle East, and Africa rose by 4.4% last year following the launch of an ad tier on streaming.

The U.S. media giant’s sales hit £3.97B ($5.45B) in EMEA in the year to September 28, 2024, according to earnings filed at UK Companies House. Profits grew 3% to £588,898.

“The increase in turnover and profit for the period is mainly driven by the strong performance of Disney+ in the year, supported by the introduction of the new subscription tier model in November 2023,” the earnings said.

Disney+ boasted streaming hits including Wish and Bluey — The Sign, a special episode of the beloved Australian animation about a family of dogs. The latter was watched by 2.4M people in the UK alone after just seven days.

Disney tempered the gains from Disney+ by stating that the company’s overseas performance was “offset by a small downturn in theatrical performance.” This was despite the release of box office hits Inside Out 2 and Deadpool & Wolverine over the period covered by the accounts.

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